Effective October 16, 2026
This page explains what information Neape collects, how it is used, and the choices you have. neape.com (“Website”) is operated by Sakae Holdings LLC (“we,” “us,” or “our”), the parent company of Neape. This page forms part of our Terms.
Families send us photographs of their children, and we treat those images as the most sensitive thing we handle. We use them only to make your order. We delete them once the order is complete. We never sell them, and we never show them publicly.
1. Information We Collect
- Contact details: your name, email address, and telephone number.
- Delivery and collection details: your shipping address and, for first artwork, the address we collect from.
- Photographs and artwork: the images and files you upload, which may show your child, and any original artwork you entrust to us.
- Order details: what you ordered, the points you confirmed at checkout, your proofs and approval, and our correspondence with you.
- Our own record of your piece: photographs we take of your artwork and your finished piece as they pass through our hands, and for first artwork a safety scan of the original.
- Gift cards: if you buy a gift card, your name and email address, the name of the person it is for, their email address if we send it to them, your message, and the date you chose. For every card, we also keep its code, its balance, and the orders it was used on.
- Payment information: payments are handled by Stripe. We receive confirmation of payment and limited details such as card type and last four digits, never your full card number.
- Analytics: with your consent, Google Analytics records the pages you view, your approximate location, and your device and browser type.
- Newsletter: your email address, if you choose to subscribe.
2. How We Use It
- To take your order, reply to you, and make and deliver your piece.
- To take payment and send order updates.
- To send gift cards on the date chosen, and to keep track of their balances.
- To arrange collection and delivery, and to resolve damage claims, carrier claims, and payment disputes.
- To keep the records that tax and accounting law require.
- To understand how the Website is used, where you have consented to analytics.
- To send our newsletter, where you have subscribed.
We do not sell personal information, and we do not use it or share it for third-party advertising.
When you buy a gift card for someone, we use their name and email address only to send them the card. We do not add them to our newsletter or contact them for any other reason.
3. Photographs and Artwork
Use. Your photographs and artwork are used only to make and deliver your order.
Who sees them. Only the people and services needed to complete your order: the tools that handle our correspondence, and our illustrators, printers, and framers. Illustrators receive your photograph through a secure link that expires. They work under a written agreement that keeps your images confidential and bars any other use.
What we never do. We do not sell your images, use them for advertising, or use them to train AI models. We do not show your photographs, artwork, or finished piece on the Website, on Instagram, or anywhere public. The pieces we show are our own commissions.
Deletion of your files. We do not keep your photographs or digital files. Seven days after your order is delivered, we delete the photographs you uploaded, our working files, and any safety scan, and we require our illustrators, printers, and framers to delete their copies as well.
A short record. For 120 days after delivery, we keep a small record of your order: the proof you approved and the photographs we took of the finished piece before it shipped. We keep these only to answer carrier claims and payment disputes. After 120 days they are deleted.
Sooner, if you ask. You may ask us to delete your images at any time by writing to info@neape.com. If work is still in progress, this may mean we cannot finish the order.
Originals. Original artwork you entrust to us is returned to you framed.
4. Automated Tools
Order updates and replies to your questions are prepared with the help of automated AI tools and overseen by a person. This means the messages and attachments you send us may be processed by our AI service provider in order to reply to you. These tools do not create your illustration, which is made by a human illustrator. To reach a person at any point, write to info@neape.com.
5. Who We Share Information With
We share personal information only with those who help us run Neape, and only as far as each needs:
- Illustrators, printers, and framers, who receive the images needed for your piece.
- Stripe, which processes payments and calculates sales tax from your delivery address.
- USPS and UPS, which receive your name and address for collection and delivery.
- Shipping insurers, where a claim is made for a lost or damaged shipment.
- Technology providers, for website hosting, email, and the AI tools described above.
- Google Analytics, where you have consented.
- Authorities or advisers, where the law requires it or to protect our legal rights.
If Neape or Sakae Holdings LLC is sold or reorganized, personal information may transfer to the new owner under the same commitments.
6. How Long We Keep It
- Photographs, digital files, and safety scans: deleted seven days after delivery, as described in Section 3.
- Approved proof and photographs of the finished piece: deleted 120 days after delivery.
- Order and payment records: your name, address, what you ordered, and what you paid are kept for as long as tax, accounting, and legal obligations require. These records contain no images.
- Gift card records: kept while the card has a balance, and afterward for as long as tax, accounting, and legal obligations require.
- Correspondence: kept only as long as needed to support your order and resolve any questions, with images removed as above.
- Newsletter: until you unsubscribe.
- Analytics: according to the periods set out on our Cookies page.
7. Your Choices
Wherever you live in the United States, you may ask us to show you the personal information we hold about you, correct it, or delete it. Write to info@neape.com and we will respond within thirty days. We may need to confirm your identity first, and we may retain records the law requires us to keep.
You may unsubscribe from our newsletter at any time using the link in any issue. You may accept or decline analytics cookies through the banner on the Website.
8. Children’s Privacy
The Website is intended for adults aged 18 and above, and we do not knowingly collect information directly from children. Photographs and artwork of children are accepted only from a parent, a legal guardian, or someone acting with their permission. If you believe an image of your child was sent to us without your permission, write to info@neape.com and we will delete it promptly.
9. Security
We use reasonable technical and organizational safeguards to protect personal information, and we limit access to those who need it. No method of transmission or storage is completely secure. If a breach affects your information, we will notify you as the law requires.
10. Where We Operate
Neape serves customers in the United States, and information is processed in the United States. Our services are not currently offered outside the United States.
11. Changes to This Page
We may update this page from time to time. The revised version will be posted on neape.com with an updated effective date.
12. Contact
For privacy questions or requests, write to info@neape.com with “Privacy” in the subject line.
